Wednesday, February 26, 2020

Marketing Assignment Example | Topics and Well Written Essays - 1500 words - 2

Marketing - Assignment Example they provide extensive as well as exclusive club experiences and allow the member customers to track their flight information, reservation status etc. Sometimes the company even inclines towards providing discounted reservation for the selected exclusive club members (Bowman & Gatignon, 2010). British Airways is one of the busiest airlines over the world. It serves variety of people; mainly corporate tourists who make frequent travels and are loyal to the airways along with the business travellers the company even provides services to other travellers as well. All the applications are easy to use as well as allow users to access any essential information as per their needs. Other processes like, booking facilities, service processes are keenly extensive and exclusive for all the passengers. For providing a detailed understanding towards the marketing mix the targeted consumers are segmented within two groups to which British Airways provides B2C services. These segments are group of families who are having young children (aged between 18 and 30) and other group is over 60+ (single or married). British Airways provides variety of services for different segment of customers. It provides flights across different countries and in the different regions located around the globe, with the best quality flights services. British Airways known for its valued services preferred by executive class, business class, speed, security, service facilities, along with years of experiences in providing quality services to all the customers over years. Families prefer these services as they are usually travelling with children and 60+ aged people also prefer travelling in comfort. Additionally, British Airways serves the fundamental products along with other choices of product ranges in or der to satisfy all age customer needs. It has attained its standard and always tries to enhance and modify the service ranges and other facilities to make it suitable for general passengers of all

Monday, February 10, 2020

Optical systems Essay Example | Topics and Well Written Essays - 1750 words - 1

Optical systems - Essay Example These layers make them resistant to electrical and mechanical interferences. The refractive index feature makes plastic optics fibre multimode. The predecessor glass fibre come in single mode of step index or graded index profile. An illustrated diagram on how the two types guide the light is shown in appendix A figure 2. Three different light waves travel through the fiber. While the first one passes straight through the center of the core, the second mode passes at a steep angle and bounces back through the concept of total internal reflection. The third mode surpasses the critical angle, refracting into the cladding (www.fiberoptics4sale.com). The second mode is able to cover more distance than the first mode. These rays travel through a different paths, they thereby have different modes taking different time to reach. The variation so visible is termed as the dispersion, ultimately giving muddied signal at the receiving node. The output pulse varied against the input pulse. Increased index of refraction in the centre of the core leads to slowing down of the speed of some light rays, resulting in the rays to reach the receiving end at nearly about the same time, ultimately minimizing the dispersion and increase in the bandwidth (www.fiberoptics4sale.com).. Fibres work on concept of propagation of light, the light in a fiber-optic cable passes through the core of the fibre. At that time, if there are bends, it will result in reflection across the cladding .This concept is termed as total internal reflection. The part of light that skips through changes the direction on entering the outer layer due to refraction. Refraction occurs due to varying speeds and varying different refractive index (Wiley J,Ungear S (1990). Total internal reflection occurs (see appendix A figure 4 )when light passing through one material gets intact with a different